We enable
personal IoT

Neue labs connects clothing, accessories, wearables and personal IoT. We invite product designers to
create prototypes, launch final products and engage their end users, all using the same toolkit.

Automat and Playground helps companies to connect, develop content and services, and go to market. It consists of customised hardware packed with sensors, software and adapted end user apps.

How it works

Connect your devices

Implement the Neue Labs developed Automat® sensor that is packed with sensors or use standard NFC Tags or QR codes. You can also connect smart material such as printed lights, LED's, touch fabric or haptic feedback buzzers.

Develop content and services

Create functions and applications for your devices easily with our development platform Playground. 

Fashion tech toolkit

Neue has developed a fashion tech toolkit based on the same technology and platform as we use for B2B companies. We have added additional components so that it is even easier to get started building prototypes. This is a perfect tool for everyone that rapidly will create connected fashion and wearables.

Fashion tech toolkit is ready for ordering now!

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Playground developer app

The Playground app is free to use. In the design view of the app you can build your own app interfaces. You can download it in App Store.

Playground cloud

Once you have created an account you can administrate parts of what is in Playground online.

Automat® Base Unit

The Automat® sensor contains: Bluetooth, 8MB Memory, Gyro, Accelerometer, Temperature, Humidity, Pressure sensors, built in charger, Analogue inputs and outputs I2C and SPI interface.

EL Light Bundle

1x EL-Driver for Automat®, 1x EL-Light Strip, 1x 500mAh battery


High quality 100 mAh LiPo battery

Connector Board

Connects to the Automat® FFC connector. Big gold plated connectors for easy soldering while protoyping.

Haptic feedback buzzer

Haptic driver with haptic motor, connectable to extension board

NFC Tags

2.5mm diameter round NFC tag

LED lights

High visibility LED lights

Flex Switch

Flex Switch with 2 button fields (manual haptic input)

Extra cables

USB cable, Flexible FCC cable


Case study – F/ACT Movement

The mission of F/ACT Movement is to create awareness around sustainability and circular models for the fashion industry. Ten people were hand-picked by Borås Textilhögskola to participate in the project. The participants is not allowed to buy any new apparel within the six-month long project. On a monthly basis they meet to have workshops and lectures. It can be about redesign, collaborative rebranding, reuse, restyle, and everything that makes our world a bit better. They also get regular missions...

A connected wardrobe
One of the major missions they got was to connect all their garments with NFC tags. They also got a necklace with a built-in Automat®. The participants are asked to check in their outfit of the day by scanning the tags. They are also encouraged to wear the necklace as often as possible.

Data, anyone?
We collect all data generated during six months. The data will first be analysed by AI. After that we will try to find patterns, user behaviour and different types of movement. By knowing about combinations, garments not in use, movement compared with the status of the garment, we can learn a lot.

Some examples: A digital personal stylist driven by AI. Garments not in use can be traded in a circular business model. How movement, environment and usage is affecting longevity.

We are Neue. We are based in Sweden, USA, Germany and Poland.
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