Fashion is out of fashion. A new paradigm is taking shape in the fashion industry and that will revolutionise the whole business.
The next generation of fashion will be digital and sustainable.
New business models will be born. Old ones will die.
Neue offers brands, universities, fashion houses and designers an end-to-end platform that supports you all the way from idea to production.
Playground is the only digital fashion platform that goes end-to end. Every aspect of the platform is engineered to help companies overcome their innovation barrier. It's designed and optimised for production and customer adaptions.
Playgrounds helps companies to connect garments, develop content and services, and go to market. It consists of customised hardware packed with sensors, developer software and adapted end user apps.
Implement the Neue developed A2 sensor that is packed with sensors or use standard NFC Tags or QR codes. You can also connect smart material such as printed lights, LED's, touch fabric or haptic feedback buzzers.
Create functions and applications for your garments easily with our development platform playground. Quickly add rental services, digital washing instructions or make your printed light blink.
When you are ready with your function push it to the consumer app, Wardrobe, and it will instantly be available to your customers. Choose if you want it to be free of charge, one time pay or a subscription service.
Neue has developed a fashion tech toolkit based on the same technology and platform as we use for B2B companies. We have added ready-for-production smart fabrics so that it is even easier to get started building prototypes. This is a perfect tool for everyone that rapidly will create connected fashion and wearables.
The Playground app is free to use. In the design view of the app you can build your own app interfaces. You can download it in App Store.
Once you have created an account you can administrate parts of what is in Playground online.
Neue's A2 sensor contains: Bluetooth, 8MB Memory, Gyro, Accelerometer, Temperature, Humidity, Pressure sensors, built in charger, Analogue inputs and outputs I2C and SPI interface.
Super small electroluminence driver. Connect up to 4 lights and control them independently.
Connects to the A2 FFC connector. Big gold plated connectors for easy soldering while protoyping.
High quality 100 mAh LiPo battery.
High quality 100 mAh LiPo battery.
High quality 100 mAh LiPo battery.
High quality 100 mAh LiPo battery.
We have pre-built patches for you to easily get started. In no time you can connect all the smart material included in the toolkit.
This is a perfect project to showcase the creativity of non-tech fashion designers. Based on a brief from the brand they came up with products like Good vibrations panties with two built-in buzzers controlled in the Playground app. Or what about Self-love-gloves also with built in Buzzers.
Content is king
The project also demonstrated how digital content radically can transform a product. What if you put the same fancy gloves on a person with poor visual capabilities and connected the product to a route in Google Maps.
If there is a huge potential in fashion as a content provider? These products speaks for themselves, don't you think?
The project was a collaboration between Neue, Swedish Fashion Council, Swedish Embassy in New York, Fashion Institute of Technology NY, and of course the famous Swedish designer, Ann-Sofie Back.
The mission of F/ACT Movement is to create awareness around sustainability and circular models for the fashion industry. Ten people were hand-picked by Borås Textilhögskola to participate in the project. The participants is not allowed to buy any new apparel within the six-month long project. On a monthly basis they meet to have workshops and lectures. It can be about redesign, collaborative rebranding, reuse, restyle, and everything that makes our world a bit better. They also get regular missions...
A connected wardrobe
One of the major missions they got was to connect all their garments with NFC tags. They also got a necklace with a built-in A2. The participants are asked to check in their outfit of the day by scanning the tags. They are also encouraged to wear the necklace as often as possible.
Data, anyone?
We collect all data generated during six months. The data will first be analysed by AI. After that we will try to find patterns, user behaviour and different types of movement. By knowing about combinations, garments not in use, movement compared with the status of the garment, we can learn a lot.
Some examples: A digital personal stylist driven by AI. Garments not in use can be traded in a circular business model. How movement, environment and usage is affecting longevity.
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